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12 Ideas for Small Business Holiday Marketing

Do you have a small business holiday marketing game plan this year? Have you thought about seasonal promotions you could offer? How about seasonal print materials you may need? Don't worry. We've collected 12 ideas for small business holiday marketing to help you with your holiday marketing game plan!

Sample Mailer
Sample a product with great presentation. This piece is a postcard with a book sample in a clear envelope that is mailed.

1. Sample products. Up your product sample game. If it fits the budget, offer a sample of your product.

2. Do a mini holiday catalog. Mail to your loyal customers. Seriously, some of us adults like to circle what we would like for a holiday gift in catalog just as much as kids do! Bonus points if you can make the catalog story worthy. Think of how influencers sell items on Instagram or other social media.

3. Send a printed newsletter for the holidays to your existing customers. How often do you ever see a printed newsletter anymore? Not very. So stand out. Let your customers know what your company has been doing over the year. Canva has many free and paid newsletter templates that can be customized and printed. Plus a newsletter can be very budget friendly.

4. Give away wrapping paper! Take it up a notch and have some customized wrapping paper to giveaway. Who wouldn't want some free wrapping paper for all those holiday gifts? Maybe offer free wrapping paper with a predetermined dollar amount purchase.

5. Do a small business calendar. Creative Market has many calendar designs that you can customize and have printed for your business. Maybe even gather up the small businesses in the community and make the calendar all about small business. Remember this is something customers will see all year!

6. Sell gift vouchers. Small businesses may not be able to afford production of gift cards, but printed gift vouchers still work!

Holiday Reward Punch Card
Created a holiday season reward punch card. Image credit:

7. Create a reward punch card just for the Holidays. Many places have punch cards or reward points that are good for year round, but how many of us lose them? Amp it up for the Holidays and create a punch card promotion for a limitied time, something that customer will only need to hang onto for a short time. Collaborate with other businesses in town and make a punch card together.

8. Help a great cause and make a donation. Include your customers in holiday gift giving that reflects your small business values.

9. Add value to your customers purchase. Slip a discount offer or holiday event insert into their order to entice them to come back.

10. Celebrate Small Business Saturday. Try the holiday reward punch card with other local businesses.

11. Plan a post-holiday promotion. Think beyond the traditional holiday time frame. Some people celebrate the holidays well into the new year.

Holiday Greeting Card
Send a holiday greeting card.

12. And of course, send a greeting card to spread holiday cheer. See our Holiday Card Design Inspiration blog post for ideas!


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